Impact of Security and Privacy on Citizens’ Satisfaction in EGYPT In Light of Study Government Digital Transformation Services Quality

نوع المستند : تجاریة کل ما یتعلق بالعلوم التجاریة

المؤلفون

1 ESLSCA University, Egypt

2 Nile University, Egypt

المستخلص

Government digital transformation is essential for most countries around the world. The Egyptian government has achieved good steps in the digital transformation via several initiatives focused on enhancing government service delivery and improving service quality. According to "Egypt’s Vision 2030," the vision highlights the importance of enhancing government digital transformation to increase citizen satisfaction. The objectives of research to identify government digital service quality dimensions, the research considers citizens as customers within the marketing view and uses a model that classifies government digital service quality into five dimensions, including ease of interaction, fulfillment, security and privacy, citizen care, and trustworthiness. In this paper will focus on security and privacy and evaluates the relation of it with citizens' satisfaction.

The research used quantitative methodology. The research applied non- probability sample technique with sub-type convenience sampling, as samples were selected from Egyptian citizens. A questionnaire was constructed, and data collected from 384 Egyptian citizens. The research concludes that security and privacy as one of dimensions of government digital service quality positively impact citizen satisfaction.



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